The Founder's Journal

The Founder’s Journal is a guided Amazon FBA workbook designed to give beginners clarity, confidence, and direction before they ever choose a product. Instead of jumping into product research without a plan, this interactive journal helps you understand yourself, the Amazon ecosystem, and the core foundations of building a real Amazon business. Structured into five transformative chapters, The Founder’s Journal helps you:

1. Build self-awareness and uncover limiting beliefs Get clear on what’s been holding you back and what strengths you already have as a future founder.
2. Understand the Amazon Blueprint Learn how Amazon FBA actually works, what matters, what doesn’t, and where your business fits in.
3. Map your personal competencies Use your Founder Archetype to understand your natural abilities and how they influence your business direction.
4. Create your Product Blueprint Identify the kinds of products you’re wired to succeed with—without choosing anything yet. 5
5. Prepare for startup investment Understand the real costs, timelines, and strategy behind beginning your Amazon business with confidence.

This journal doesn’t ask you to pick a product. It prepares you to do it correctly later—when you enter formal product research inside an actual course (FBA 201) or The Founders’ Club. Perfect for beginner Amazon sellers, aspiring entrepreneurs, and anyone who wants a calm, structured, confidence-building start to their Amazon FBA journey. The Founder’s Journal replaces overwhelm with clarity and shows you exactly how to approach Amazon—before you invest money or choose what to sell. Start here. Start with clarity. Build the internal foundation every successful Amazon founder needs.